White-Label Email Marketing Services for Digital & Creative Agencies
Expand your services. Strengthen client relationships. Grow recurring revenue. Without adding to your workload.
Your clients need to stay in touch with their customers, but managing email marketing takes time, specialist skills and ongoing resources.
With ClickAndSend’s white-label email marketing service, you can offer professional, done-for-you email newsletters under your own agency brand. We take care of the technical setup, newsletter production and delivery behind the scenes, while you retain the client relationship and present the service as your own.
It’s a straightforward way to expand your offering, create new recurring revenue opportunities and deliver more value to your clients without building an in-house email marketing team.
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Email Marketing Services, Delivered Under Your Brand
Whether you’re a web design studio, digital marketing agency, branding specialist or independent consultant, our white-label service makes it easier to offer ongoing email marketing alongside your existing services.
You focus on your clients. We handle the email marketing delivery.
Our team works behind the scenes to help turn your clients’ ideas, updates and content into professional email newsletters that keep their audiences informed, engaged and connected.
Your clients see your brand. You benefit from an expanded service offering without the additional production workload.
A Natural Extension of Your Agency Services
Web Designers and WordPress Agencies
Offer ongoing marketing support after a website launch. Rather than handing clients a finished website and leaving them to manage their own communications, you can provide a continuing service that helps them make better use of their customer database.
Digital Marketing Agencies
Add managed email newsletters to your existing marketing packages. Give clients another way to communicate with their audience, promote offers, share news and encourage repeat business.
Creative and Branding Studios
Extend your clients’ brand identity into their email communications with professionally produced newsletters that reflect their visual style and tone of voice.
Marketing Consultants and Freelancers
Offer a practical email marketing solution without having to manage the technical details, newsletter production and sending process yourself.
IT and Business Service Providers
Build an additional recurring service around your existing client relationships, providing ongoing value beyond website development, maintenance or consultancy.
How Our White-Label Service Works
We keep the process straightforward, making it easier for you to introduce email marketing to your clients without creating another complicated service to manage.
1. You Introduce the Service
You decide how to package and price email marketing for your clients. It can be offered as a standalone service, incorporated into a monthly retainer or included within a broader digital marketing package.
2. We Handle the Setup
We help establish the necessary email marketing arrangements and configure the newsletter template with your agency branding, including your logo and website link.
3. Your Client Provides the Content
Your client supplies the rough copy, news, updates, offers and photographs. The aim is to make participation as easy as possible, without requiring them to become email marketing experts.
4. We Produce and Deliver the Newsletter
We handle the agreed newsletter production and technical delivery behind the scenes, helping turn your client’s content into professional email communications.
5. You Maintain the Relationship
You remain the client’s main point of contact and can incorporate the service into your wider client offering.
The result is a more comprehensive service for your clients, with less delivery work for your agency.
Your Brand. Our Delivery.
White-labelling is at the heart of the agency service.
Your agency branding can be used in place of ClickAndSend branding on newsletter templates as part of the onboarding process. This allows you to present the service as part of your own offering, rather than referring clients to another provider.
You can build your own service proposition, set your client-facing pricing and decide how email marketing fits into your existing packages.
ClickAndSend provides the delivery capability behind the scenes, allowing you to expand your services without the expense of recruiting email marketing specialists or developing your own production workflow.
Create New Recurring Revenue Opportunities
Website projects often involve a substantial initial investment of time, followed by comparatively little ongoing revenue unless clients purchase maintenance or additional services.
Managed email marketing gives you another reason to stay connected with clients after launch.
Depending on your business model, you could:
- Offer a monthly newsletter service as an ongoing client package.
- Bundle email marketing with website maintenance and digital support.
- Add newsletter production to existing marketing retainers.
- Offer email marketing as an additional service to established clients.
- Build longer-term client relationships through regular communication support.
You decide how to package the service for your market and what to charge your clients. Your commercial model and margins will depend on your agreed wholesale costs, workload and client pricing.
Designed for Clients Who Have Something to Say
Many businesses have plenty of useful content but struggle to turn it into regular email communications.
They have company news, new products, special offers, seasonal promotions, events, customer stories and helpful advice. What they often lack is the time to turn that material into a consistent newsletter.
That is where a managed service makes a difference.
ClickAndSend helps take the burden of newsletter production and delivery off your clients’ hands, making it easier for them to maintain regular contact with their customers.
From small businesses and professional services firms to charities, membership organisations and ecommerce brands, the service can support a wide range of client types.
Beyond Newsletters: Additional Lead Generation Services
For agencies looking to offer more than email newsletter production, ClickAndSend also offers AI-powered website tools that can complement your clients’ digital marketing.
AI Lead Box™
Help turn website visitors into potential leads by offering a more tailored introduction to your client’s business and encouraging visitors to take the next step.
AI Intro Box™
Help website visitors navigate enquiries and move towards a meaningful conversation or appointment, with a digital introduction experience designed around your client’s services.
These services create opportunities to build a broader offering around website engagement, lead generation and ongoing customer communication.
Availability and configuration depend on the requirements of the individual project.
Flexible Arrangements for Your Agency
We recognise that agencies have different client bases, workflows and commercial models.
Whether you are looking to introduce newsletter services to a handful of existing clients or develop a more substantial managed email marketing offering, we can discuss an arrangement that suits your requirements.
If your needs do not fit our standard packages, we can explore a bespoke solution, including Pay As You Go arrangements for occasional mailings where appropriate.
We will discuss your expected volumes, service requirements and preferred approach before recommending the most suitable arrangement.
Frequently Asked Questions
What Is White-Label Email Marketing?
White-label email marketing allows your agency to offer email newsletter services under its own brand while another provider handles the delivery work behind the scenes. With ClickAndSend, your agency can offer a managed service without having to build the entire production and delivery operation itself.
Can I Use My Own Agency Logo and Website?
Yes. Agency branding, including your logo and website link, can replace ClickAndSend branding on newsletter templates as part of the white-label onboarding process.
Do I Need to Hire an Email Marketing Specialist?
No. The purpose of the service is to provide the agreed email marketing production and delivery support behind the scenes, so you do not need to build an in-house team to offer the service.
Can I Set My Own Prices for Clients?
You can decide how to package and price the service for your own clients. Your profitability will depend on your agreed service costs, the price you charge and any additional account management or consultancy you provide.
Can You Work with Clients in Different Industries?
Yes. The service can be suitable for a range of businesses and organisations, including professional services, ecommerce, charities, membership organisations and other client sectors. The content and newsletter approach can be adapted to the individual client’s requirements.
What If My Agency Has Unusual Requirements?
We can discuss bespoke arrangements if your needs fall outside our standard packages. For agencies with occasional newsletter requirements, a Pay As You Go solution may also be appropriate.
For further information, visit our Frequently Asked Questions page.
Add White-Label Email Marketing to Your Agency Offering
You already have the client relationships. You understand their businesses, their audiences and their marketing objectives.
ClickAndSend gives you a practical way to build on those relationships by offering professional email newsletter services under your own brand, without taking on the full production workload yourself.
Let’s discuss how white-label email marketing could work for your agency.
Get in touch to discuss your client requirements, expected volumes and the most suitable arrangement for your business.
Talk to ClickAndSend About White-Label Services
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Explore our Managed Email Newsletter Service to learn more about how our done-for-you email marketing works.